INTERACTION OF LANGUAGE AND CULTURE IN THE PROCESS OF FOREIGN LANGUAGE STUDYING AT HIGHER EDUCATION ESTABLISHMENTS

Abstract

The purpose of the article is to examine and demonstrate some features of a foreign language studying as a means of intercultural communication, to prove that for effective communication in a foreign language it is necessary not only to possess this language at a sufficient level but also to be familiar with the culture of its native speakers. Professional competence of the new formation specialists requires having the knowledge, abilities, skills for the establishment of dialogue and mutual understanding with foreign partners at a high professional level, and thus the establishment of dialogue between cultures; tolerant attitude towards linguistic and cultural differences interlocutor, a misunderstanding that cannot be avoided time of communication with representatives of another culture. The research methodology includes study, analysis and generalisation with the purpose to demonstrate the evidence of an inextricable link of culture and language in the study of foreign languages. The scientific novelty is to show new features of English as a foreign language, because new technologies, modern methods of communication, slang, global problems, global culture, other foreign languages lead to lexicalsemantic changes in the vocabulary of the language and its completion, as evidenced by the examples from the media given in the article; demonstrate key concepts of cultural literacy and consider some theoretical and practical issues related to improving cultural literacy in learning foreign languages. In the work, the author believes that when studying a foreign language, it is necessary to pay special attention to the characteristic features of modern vocabulary related to the increasing role of the Internet and other information technologies, and offers methods for developing communicative competence, taking into account the development of intercultural communication. Conclusions. The work proves that fluency in a foreign language is not achieved thanks to the knowledge of grammar, vocabulary, pronunciation skills or the ability to translate, but through foreign culture cognition. In the process of teaching, the focus is on the need to practice the use of a foreign language as a means of intercultural communication. The process of foreign languages teaching should be reviewed and optimised, taking into account trends in the development of intercultural communication in a multicultural world.