Visual Culture in Social Networks
DOI:
https://doi.org/10.31866/2410-1915.20.2019.172436Keywords:
visual culture, social networks, mobile applications, social self-identification of users, imageAbstract
The aim of the research is to determine the specificity of visual culture in social networks in the context of social identity of the users. Research methods. Scientific provisions of the study are argued at the level of a set of general scientific methods of knowledge (analytical, source study, historical) and cultural approaches. Scientific novelty. The specificity of visual culture in popular social networks and mobile applications “MySpace”, “Instagram”, “Webrity”, “YouTube”, “Facebook”, “Snapchat”, “Tinder” is considered, and the features of social self-identification of the users are researched; it is determined that the dominant trends in the visual culture of social networks at the present stage are authenticity, originality and truthfulness of the images presented by the users, and mobile applications contribute to accelerating the identification of trends and the dominant visual means of audience attention attracting, due to the possibility of quick visual broadcasting. The positive influence of social learning practices on the development of personality by means of visual culture on the Internet has been proved. Conclusions. Building an identity in the visual culture of social networks at the present stage is a complex and continuous process, which is extremely important in carrying out critical analysis and the ability to make a meaningful choice of maintaining one’s own popularity on the Internet through image composition and other personal values, in accordance with the specificity of visual culture influence in social networks, combined with the dominant trends in the formation of identity and the means of attractive images presentation. Availability of strategies and tools for managing the use of social networks, as well as minimization of comparisons of each particular person with the objects of visual culture, will certainly have a positive impact on the development of society in general and of individuals in particular.
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Copyright (c) 2019 Victoria Solomatova
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