Design Thinking Transformation on the Platform of Digital Project Culture under the Influence of Industrialization

Abstract

The purpose of the study is to determine the relationship between design-thinking and traditional design creativity with the analysis of design thinking evolution in the discourse of project culture under the influence of industrialization, as well as to identify the peculiarities of Metcalfe’s law implementation from the perspective of design creativeness. The research methodology is based on a system approach to determining the influencing factors of digital methods of virtual objects modeling to the generation and materialization of designer’s decisions. The genesis of project culture and the evolution of design thinking were analyzed on the basis of historiographical analysis, the definition of the interrelation of design thinking and traditional design was implemented using comparative analysis, critical analysis was used to study the conditions of Metcalfe’s law observance in the discourse of design creativity. Scientific novelty. The feasibility of using design thinking as a mediator of the design creativity concepts implementation was substantiated. It was shown that under the influence of digitalization the digital phase of project culture was formed, and design thinking was transformed into digital design thinking. In the process of research, it was revealed that in the discourse of design creativity Metcalfe’s law remains in force for a limited number of recipients, which estimates of several dozens. The enhancing of the “utility” of network communications can be achieved by thematic selection of creative sources and filtering them according to the level of information uniqueness. Conclusions. In the course of industrial revolutions, the design goal remained unchanged, and the response to changing environmental conditions was transition of project culture in the digital phase. Design thinking on the platform of digital project culture transformed into digital design thinking with the expansion of the sphere of influence on social processes and concentration on individual needs of a person. Design thinking adaptation and digital competencies update are necessary for each of the areas of design to guarantee sustainable development of design on the platform of digital project culture.