MANAGERIAL POTENTIAL OF NETWORK IMAGE TECHNOLOGIES
DOI:
https://doi.org/10.31866/2410-1915.19.2018.141367Keywords:
social and cultural practice, image, image technologies, image communications, Internet, networked society, «generation Y»Abstract
The purpose of the article is to characterize image as a special product of culture acquiring a managerial potential, being very clearly presented in the networked society. Methodology of the study. The study is based on systemic and synergetic approach, focused on understanding the management mechanisms of a networked information and communication society. The scientific novelty of this research is determined by the orientation towards the person’s image formed with the usage of the whole spectrum of social and cultural technologies with their own managerial potential, thus making it possible to rapidly accumulate social capital and increase social statuses of the Internet network subject. Conclusions. The reasons for a such unprecedented strengthening of the network image managerial potential technologies are a rapid social capital accumulation and a subject social status enhancement, communication design by means of graphic design, information provision in the form it draws the attention of the audience, as well as the «cultural code of access» to cultural concepts, mental fundamentals of the worldview of the target audience subjects and the ability to program them.References
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